Beyond Unique Addresses: Measuring User Value Across Blockchains
At #DuneCon2024, Tim Conard, Co-founder of Slice Analytics, unveiled innovative approaches to measuring user value on blockchains, addressing the flaws of active address metrics.
Conard explained how active addresses often misrepresent growth by equating one address to one user, distorting insights and leading to poor decisions. He introduced alternative metrics like address segmentation by transaction value and a quality scoring system that evaluates user behavior across multiple chains. Case studies, including Friend.tech and Base Network, demonstrated how these methods reveal meaningful trends while filtering noise.
Conard emphasized the need for analysts to adapt as blockchain ecosystems grow and AI introduces new activity patterns, urging the use of smarter models to deliver actionable insights. “Improper metrics lead to improper decisions—let’s aim higher.”