Dune Brand Hub
Updated June 2024
Logo
Download logos
Primary
This primary logo is used for most applications. It should be place on white backgrounds only.
Lozenge
Use this version when placing the Dune logo on top of images or background colors that will affect legibility.
Outlined
Used when displaying the logo as part of a series of logos, or on Dune's own channels where brand recognition is already established. Can be used in any of Dune's primary colors.
Icon
Download icon
Available for use in square, bevelled and circular profile spaces. Example uses include a favicon or social profile image. The white border ensures the icon is legible in both dark and light UI modes.
Color
Primary
Our primary palette is the core of Dune's identity. Orange is used to draw attention to key features, blue is a secondary highlight, grey is used for type and white for backgrounds.
Orange 500
#F4603E
Blue 500
#1E1870
Grey 700
#F4603E
White
#FFFFFF
Secondary
Our secondary palette is generally used for backgrounds for illustrations and marketing documents. You can pair both versions of the same color. The gradient can be used sparingly for headers to add a moment of warmth.
Orange 100
#FEEFEC
Blue 100
#F2F2FF
Sunrise Gradient
Orange to Blue
Typography
Download fonts
Primary Font
Our primary brand font family is IBM Plex Sans. Use regular, medium and Bold weights for emphasis.
Headline Font
Our main headline font is IBM Plex Serif. Use it sparingly for short titles and key marketing messages.
Accent Font
IBM Plex Mono is used for accent details such as chart numbers and image captions.
Messaging
Our Mission
Make crypto data accessible.
Slogan
Our primary slogan is "The data must flow." is used as a sign-off for our marketing. Always use this capitalisation and include the full stop for emphasis.
Brand values
Empathy
Integrity
Magic
Illustration
Download set
Our illustration style uses a combination of halftone and worn edges, reminiscent of printed paper, and physical documents. This gives a sense of warmth, accessibility and brand character. Explore using an isometric perspective and monotone coloring.
